by Aaron Webb
Article by Brandon Schultz
Little is known today about the Eagle brand. Especially compared to big brands whose name alone signifies many things, the brand Eagle doesn’t ring much of a bell. This is because Eagle existed for only a decade. A short-lived division of the Chrysler Company, Eagle cars were manufactured and marketed only from 1987 to 1998. Hence, most auto consumers of today don’t know much about the brand and some are not even aware that it once existed. Even if most of us may see Eagle vehicles everyday on the road, it is easy to mistake them for a Dodge, Mitsubishi, or simply Chrysler. Nevertheless, though the manufacturing has been stopped years ago and despite the defunct company’s almost anonymity, Eagle autos still run and quality Eagle parts are still being manufactured today.
Once a division of the Chrysler Corporation, Eagle was established in 1987 after Chrysler acquired American Motors Corporation (AMC). Its name was taken from the AMC Eagle, one of the last vehicles manufactured by AMC as an independent corporation. In its entire history under the Chrysler company, several car models under the Eagle brand have been manufactured, which include Premier, Summit, Vision, Talon and Medallion. However, all of these models are just badge-engineered products and look much alike to their Chrysler counterparts under the Dodge, Mitsubishi and Plymouth names. Furthermore, only the Eagle Talon was able to outsell its clones. With Eagle’s poor sales brought about by poor product recognition, Chrysler cut off the Eagle division in 1998.
While the manufacturing of Eagle cars has been stopped, the production of Eagle car parts continues. In fact, Eagle car parts have been proven to be at par with the parts of other Chrysler vehicles when it comes to quality. Thus, just as other Chrysler vehicles are equipped and supplied with high quality parts today, so are Eagle cars. Every Eagle vehicle that runs and rolls today is equipped with supreme quality Eagle parts that enable them to function well or even better than more popular cars and look great at the same time.
With proper care and maintenance, Eagle cars can actually outperform the more popular and recognized vehicles. Thus arises the importance of taking care of your Eagle vehicle as a whole unit and as a combination of parts. The only main problem of the whole Eagle brand was product recognition, but when it comes to quality and durability, Eagle cars and car parts were never really questioned. So even if no newer Eagle cars are being produced, Eagle owners can be proud for they own a classic with no new clones being produced.
It’s true when they say there’s a car part in the automotive business today for almost anything you need. And even for non-producing brands like Eagle, premium quality performance and replacement parts abound. So whether you have an Eagle Premier, Eagle Vision, Eagle Summit, Eagle Medallion or the best-selling Eagle Talon, you can avail of high performance Eagle parts for it to make sure it looks good as new and performs its best.
About the Author
22-year-old Brandon Schultz is as crazy about racing as any race car enthusiast is, and he’s not stopping there. He gets a kick out of providing eye-catching design concepts to make a race car look as good as it runs.
This was the opening track of their 1977 album “ABBA – The Album”. It was also released as a single in May 1978. Lyrics: They came flyin’ from faraway now I’m under their spell I love hearing the stories that they tell they’ve seen places beyond my land and they’ve found new horizons they speak strangely but I understand and I dream I’m an eagle and I dream I can spread my wings Flyin’ high, high I’m a bird in the sky I’m an eagle that rides on the breeze high, high what a feeling to fly over mountains and forests and seas and to go anywhere that I please As all good friends we talk all night and we fly wing to wing I have questions and they know everything there’s no limit to what I feel we climb higher and higher am I dreamin’ or is it all real is it true I’m an eagle is it true I can spread my wings Flyin’ high, high I’m a bird in the sky I’m an eagle that rides on the breeze high, high what a feeling to fly over mountains and forests and seas and to go anywhere that I please